RNS Number:3889Q
Helphire Group PLC
30 January 2007


NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Identity of the issuer which voting rights are         Helphire Group PLC
attached:

2. Reason for the notification

An acquisition or disposal of voting rights

3. Full name of person(s) subject to the notification       Aviva plc and subsidiaries
obligation:

4. Full name of shareholder(s) (if different from 3.)       Registered Holder

                                                            BNY Norwich Union Nominees Limited
                                                            938,818*

                                                            Chase GA Group Nominees Limited
                                                            1,944,778*

                                                            Chase Nominees Limited 131,881*

                                                            CUIM Nominees Limited 873,841*

                                                            * denotes direct interest

                                                            BNY Paribas - London 200,000

                                                            Chase Nominees Limited 80,191

                                                            CUIM Nominees Limited 778,025

                                                            State Street Nominees Limited
                                                            1,438,530

                                                            Vidacos Nominees Limited

                                                            1,770,023

5. Date of the transaction and date on which the threshold
is crossed or reached if different
                                                            25 January 2007

6. Date on which issuer notified:                           29 January 2007

7. Threshold(s) that is/are crossed or reached:             3% to 2% change at Direct Interest
                                                            level

8. Notified details:

A: Voting rights attached to shares

Class/type of  Situation previous  Resulting situation after the triggering transaction(i)
shares         to the Triggering
               transaction

               Number of Number of Number of    Number of voting rights     % of voting rights
               Shares    Voting    shares
                         Rights

                                   Direct       Direct      Indirect        Direct  Indirect
Ordinary
shares
GB0004195219

               4,496,584           3,889,318    3,889,318   4,266,769       2.84    3.11

B: Financial Instruments

Resulting situation after the triggering transaction

Type of financial           Expiration date     Exercise/ Conversion Number of voting % of
instrument                                        Period/ Date       rights that may  voting
                                                                     be acquired if   rights
                                                                     the instrument
                                                                     is exercised/
                                                                     converted.
Not specified

Total (A B)

Number of voting rights                         % of voting rights
8,156,087                                       5.95

                                                
9. Chain of controlled undertakings through which the voting rights and/or the financial
instruments are effectively held, if applicable :

See section 4

Proxy Voting:

10. Name of the proxy holder:                   See section 4

11. Number of voting rights proxy holder will
cease to hold:                                  Not specified

12. Date on which proxy holder will cease to
hold voting rights:                             Not specified

13. Additional information:                     Figures are based on a total number of voting
                                                rights of 136,964,164

14 Other useful information                     None

15. Contact name:                               Nick Tilley, Company Secretary

16. Contact telephone number:                   01225 321218

17 Date                                         30 January 2007




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