RNS Number:0688W
Helphire Group PLC
03 May 2007

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES
1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are
attached

Helphire Group plc

2. Reason for the notification

CHANGE TO THE NUMBER OF VOTING RIGHTS IN ISSUE

3. Full name of person(s) subject to the                   Aviva plc & its subsidiaries
notification obligation

4. Full name of shareholder(s):
                                               Registered Holder:

                                               BNY Norwich Union Nominees Limited 928,018*

                                               Chase GA Group Nominees Limited 1,705,266*

                                               Chase Nominees Limited 115,081*

                                               CUIM Nominee Limited 856,981*

                                               * denotes direct interest

                                               BNP Paribas - London  175,000

                                               Chase Nominees Limited 82,156

                                               CUIM Nominee Limited 728,025

                                               State Street Nominees Limited 1,438,530

                                               Vidacos Nominees Limited 857,800

5. Date of the transaction (and date on which the threshold is         1 May 2007
crossed or reached if different)

6. Date on which issuer notified:                                      3 May 2007

7. Threshold(s) that is/are crossed or reached:                   5% to 4% Change at Combined Interest
                                                                  level

8. Notified details:

A: Voting rights attached to shares
Class/type   Situation previous to    Resulting situation after the triggering transaction
of shares    the Triggering
             transaction
 if possible Number of    Number of   Number of     Number of voting rights   % of voting rights
using the    Shares       Voting      shares
ISIN CODE                 Rights      Direct        Direct      Indirect      Direct        Indirect


Ordinary
Shares
             8,156,087    8,156,087   3,605,346     3,605,346   3,281,511     2.61%         2.37%
GB000419

B: Financial Instruments

Resulting situation after the triggering transaction

Type of financial   Expiration     Exercise/ Conversion       Number of voting rights     % of voting
instrument          date           Period/ Date               that may be acquired if the rights
                                                              instrument is exercised/
                                                              converted.
                                             Not Specified
                                              Total (A B)

Number of voting rights                             % of voting rights

 6,886,857                                           4.98%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments
are effectively held, if applicable
                                             See Section 4
Proxy Voting:

10. Name of the proxy holder:               See Section 4

11. Number of voting rights proxy holder    Not Specified
will cease to hold:

12. Date on which proxy holder will cease   Not Specified
to hold voting rights:

13. Additional information:                 Figures are based on a revised total number of voting
                                            rights of  138,212,434.

14. Contact name:                           Nick Tilley, Company Secretary

15. Contact telephone number:               01225 321218

16. Date                                    3 May 2007




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END