RNS Number:5230R
Helphire Group PLC
03 April 2008



                Helphire Group plc ("Helphire" or the "Company")

                          DIRECTOR/PDMR Share options


On 2nd April 2008 Helphire granted its Executive Directors and PDMRs nil-cost
share options over ordinary 5p shares ("Shares") in the Company under both the
Helphire Group Performance Share Plan 2006 (the "PSP") and the Helphire Group
Equity Partnership Plan (the "EPP") (together the "Plans"); details are set out
on the table below.


The options will vest on the third anniversary of the grant date subject to the
Helphire Remuneration Committee's determination in accordance with the rules of
the Plans and, in the case of EPP only, the participants maintaining an
investment in the Company's Shares throughout the three year vesting period.


There are two performance conditions applying to the PSP and EPP award.  Half of
the PSP award will be subject to a performance condition requiring the Company's
adjusted earnings per share for the financial year ending 30 June 2010 to be no
less than 35p. The other half of the award will be subject to a performance
condition measuring the Company's relative total shareholder return against a
comparator group comprising (at the date of Grant) the constituents of the FTSE
250 (excluding investment trusts) over a period of three years commencing with
the date the Award is granted.


The EPP entitles participants to receive up to two matching shares for each
share pledged if the performance targets are met


These transactions are notified under notification required by DTR 3.1.4 (R)(1)
(a).



                                                           
    PDMR                        Shares under option - PSP   Shares pledged - EPP

Mark Jackson                                      123,018
Mark Adams                                        355,385                 60,000
David Lindsay                                      78,534
David Robertson                                    78,534
Peter Holding                                      78,534
Chris Chatterton                                   17,769
Martin Ward                                        16,060
Alan Gilbert                                       12,325



Date:                 3rd April 2008


CONTACT:


Name:                 N. P. Tilley, Company Secretary, Helphire Group plc.


Telephone:            01225 321218




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